18-24 year old guys will debate anything--Jessica Simpson vs. Jessica Alba, Mitsubishi Evo vs. Subaru WRX, fries vs. onion rings--so we set up a debate to sell a dual-purpose shoe. I helped concept the site, co-wrote all the dialogue, and still have a few marks from going through the client revision meat grinder . . . not that they weren't a wonderful client, of course.
