Reebokweb site

18-24 year old guys will debate anything–Jessica Simpson vs. Jessica Alba, Mitsubishi Evo vs. Subaru WRX, fries vs. onion rings–so we set up a debate to sell a dual-purpose shoe. Role: concept, main copywriter.

Run vs. Train microsite–Freestyle Interactive (2008-2009)

Microsite for SmoothFit SelectRide shoe.

Sub-pages of the site showing shoe specs, debates between athletes, and interviews.