City of Oaklandbranding

A rebranding/renaming project for Measure Y, Oakland’s anti-youth-violence initiative. Thanks to Mazzarello Media & Arts, who did the design and brought me in to help with the language. See more of their work at mazzarello.com.

Branding, naming, tagline

New name and slogan for the city's youth violence prevention measure.

The name and non-logo before were less than inspiring.