The company was successful but undefined, so they asked me to write a brand personality and company slogan.

Brand personality & company slogan–Mindjet, 2012
Strategy, copywriting

Mindjet is the leader in the mind-mapping business, but wanted their brand to be bigger than just ideation and visualization. Here's what we came up with.

I wrote hundreds of slogans to come up with this one, featured for several months on their home page.