Sonyglobal web site

Sony’s new responsive global web platform, currently live in Europe and Central and South America (60 countries), with roll-out planned for remaining regions. I did everything from write and edit copy, to update the style guide, to work with interdisciplinary teams. (More details on LinkedIn.)

Global web site

Worked with web marketing team to strategize and write home page banners

Advised UX team on all site navigation nomenclature

Gained deep product knowledge to write site-wide tooltips and filters for UX team

Managed three in-house writers and six partner agencies for consistent branding and copy accuracy across product pages

Co-created system for consistent product information listing across entire site (900+ products)

Collaborated with UX and dev teams to optimize responsive design system in 50+ non-English locales