Worked with web marketing team to strategize and write home page banners
Advised UX team on all site navigation nomenclature
Gained deep product knowledge to write site-wide tooltips and filters for UX team
Managed three in-house writers and six partner agencies for consistent branding and copy accuracy across product pages
Co-created system for consistent product information listing across entire site (900+ products)
Collaborated with UX and dev teams to optimize responsive design system in 50+ non-English locales
Website + UX copy
Sony’s new responsive global web platform launched in 60 countries during my tenure. Some key activities:
- Worked with cross-functional stakeholders in Tokyo to determine business and product message priorities.
- Developed responsive design guidelines for unified brand representation and consistent site performance across dozens of product categories and 32 languages.
- Managed team of 2-6 writers, local and remote, to ensure timely, on-brand copy.
- Collaborated with product expert to create consistent naming, filtering, and feature listing system for 900+ products.
- Wrote engaging and translation-friendly web copy for multiple product categories.
Role |
Editorial manager, copywriter, UX writer |
For |
Sony |
Date |
2013-2015 |
Type |
Responsive global website |
URL |
www.sony.co.uk, sony.fr, sony.de, sony.es, sony.ru, sony.fi, sony.mx. . . . |