App welcome screen

Welcome screen 1, introducing the new behavior-based model and friendly illustration style. I wrote the copy fitting in to very persnickety design restrictions.

Welcome screen 2, outlining practical rewards.

First challenge screen, explaining why customers need to drive five times and categorize them.

Trip categorization screen, using familiar interaction patterns.

Rewards and driving scores screen, both affirming and educating customers on HiRoad’s way of quantifying mindful driving. I developed the driving score names and wrote the explanatory text.

We use data science to show different tips to customers based on their unique driving behavior. I wrote 100+ tips and helped develop the system logic and tip categories.

Incidents tab; I worked with our claims and operations team to define the four options, and write the text.

Billing and documents tab, which had to show customers how their rate was being calculated.