Branagh DevelopmentVision statement

How do you capture the spirit of a 100-year-old, fourth-generation family business in a single phrase? Easy: you interview 15 people, take 12 pages of notes, write 43 headlines and four full drafts, get input from three owners, then revise twice.

Copywriting
June 2019
Writer, stakeholder interviewer

At Branagh, our vision is simple: building the good life.

For employees and contractors, this means satisfying work, a culture of learning, strong values, and high fives. It means a place you’re proud to bring your kids to.

For homeowners, this means giving your dreams a voice, your passions a studio, and your needs a walk-in closet. It means planning with excitement, construction with confidence, and hospitality with pride.

For renters, this means not building units, but homes. This means more than stops along the way, but places worth nesting and investing in. This means even with condos and apartments, home is where the art is.

For investors, this means the right buildings, in the right places, in the right way. It means stories more interesting than the stock market. It means homes and developments you’ll be proud to stand by, and live by.

For government partners, it means contributing to our communities one home at a time. It means cultivating the common good. It means a legacy you can touch, one that will last a hundred years.

We believe this is a vision worth working for, for all of us. Let’s build the good life together.