Quote screen 1: responsive design, the brand’s conversational tone, and hinting at our differentiating business model.
Quote screen 2: Lexis-Nexis powers the back end, so our quote is smart, and the fastest around. Since our core customers are Millennials, the whole flow is optimized for mobile.
Contextual help is crucial for insurance coverage options, since while customers often do not understand the distinctions, their decisions have big financial implications.
Welcome screen 3, summarizing handy benefits of the app.
Mobile insurance quote
HiRoad’s online quote had a lot to accomplish:
- Build confidence in a new brand
- Stand out in a stuffy, commoditized category
- Be quick and mobile-optimized for Millennial core customers
Success metric: Many car insurance shoppers call customer service to follow up because they feel like they need something more to make a decision. The industry average of customer service calls following online quotes was 50%; ours was 15%.
Role |
UX copywriter |
For |
HiRoad |
Date |
2017 |
Type |
Copywriting, UX, mobile, ecommerce |
URL |
quote.hiroad.com/discovery |