Welcome screen 3, summarizing handy benefits of the app.

Website + brand positioning

As freelance website copywriter for this clean energy startup, I translated complex, technical features into conversational, understandable benefits. But equally important, I guided them to position their brand not as a functional choice (like others in the HVAC category), but as an aspirational choice for their Allbirds-wearing, EV-driving, Impossible Burger-eating core customers.

Role
Copywriter, brand strategist
For
Stow Energy
Date
2022
Type
Branding, website
URL
stow.energy/