This boutique architecture firm had a distinct personality and approach, but had not articulated their sense of brand to the world. So before diving into the website copy, I interviewed these three visually-oriented stakeholders to uncover the structural elements of their brand within the architecture world: the philosophy behind their name, their design values, and their charming personalities.

For the portfolio section, my challenge was to balance technical terminology for industry readers, with quick and memorable differentiation for potential homeowner clients.